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Hamilton-built digital systems

[ Blue Crane Works // Trade Solutions Matrix // Active ]

Simple, Powerful Operations & Compliance for Ontario Trades.

Blue Crane helps Ontario trades clean up paperwork, keep compliance records ready, and stop admin from slowing down the work. We build contractor websites, organize receipts and certifications, track expiry dates, and give crews cleaner digital forms from one practical system.

Small business focused Built to scale
Collaborative Partner

Metcalf Media

Jacob Metcalf — Full-Stack Developer & Designer • Hamilton, Ontario

Hamilton-based full-stack developer with 10+ years of enterprise consulting experience — Fortune 500 platforms to local businesses. Jacob brings React, Node.js, Figma design, and Claude AI-accelerated builds to the complex web projects we take on together. When a project needs more firepower, we call Jacob.

Web Design Web Applications React & Node.js Figma Design AI-Accelerated Builds Hamilton, ON
Visit Metcalf Media
Solutions

Pick your tool.

Start with the app, or have us build the rest around how you work. Every engagement opens with a free discovery call — no commitment.

Ongoing

Managed Growth

For businesses that already have a base site live and want heavier monthly lead generation, reporting, and ongoing search growth.

Best for companies ready to push harder on recurring lead generation
  • Advanced website overhaul
  • Monthly local SEO updates
  • GBP management & posting
  • Managed hosting & security
  • Monthly performance report
Quoted
Professional business setup
Click card for full breakdown
Learn more Book Growth Call
Enterprise

Custom Systems

Custom portals, automations, and integrations scoped around exactly how your business operates.

Best for teams with manual workflows that need custom tooling
  • Client & staff portals
  • CRM integrations
  • Automated workflows
  • Custom web applications
  • API & third-party integrations
Custom
Scoped & quoted
Click card for full breakdown
Learn more Book Consultation
Service Areas

Ontario Trades Visibility.

We rank trade companies and contractors where customers are actively searching. Click your city to check estimated search volumes, active local SEO target keywords, and custom reports:

Hamilton

HQ & Core Hub

1,850+ /mo

Regional Operations & Demographics:

Hamilton industrial maintenance crews, mechanical sub-trades, and residential constructors navigating local building permits.

Burlington

Halton Region

1,200+ /mo

Regional Operations & Demographics:

Burlington commercial contractors requiring rapid COR 2020 pre-qualification and automated WSIB clearance validation.

Request Burlington Report →

Ancaster

West Hamilton Hill

450+ /mo

Top Intercept Keywords:

"Ancaster contractor website", "local SEO Ancaster"

Request Ancaster Report →

Stoney Creek

East Hamilton

750+ /mo

Top Intercept Keywords:

"Stoney Creek trades website", "Stoney Creek SEO"

Request Stoney Creek Report →

Grimsby

Niagara Gateway

350+ /mo

Top Intercept Keywords:

"Grimsby contractor web design", "Grimsby local SEO"

Request Grimsby Report →

Oakville

Halton Region

1,400+ /mo

Top Intercept Keywords:

"Oakville trades website", "Oakville contractor SEO"

Request Oakville Report →

Services FAQ.

Websites, local SEO, Google Business Profiles, paid ads, custom portals, and automations — for trades, contractors, and small businesses around Hamilton. If it gets you more calls or takes admin off your plate, it is on the table. If it will not move the needle, we will tell you.

Most small-business sites land in a set package range, not an open-ended hourly bill. We scope it up front so you know the number before we start. A starter site is quick and affordable; bigger overhauls and custom systems cost more because there is more to build.

Yes — that is who we build for. We are a Hamilton contractor shop ourselves, so we already speak WSIB, permits, quotes, and “I am on a roof, not at a desk.” Your site will sound like the trade, not like a tech brochure.

A starter site is usually a couple of weeks. A full overhaul or a custom system depends on scope — we map the timeline on the first call so there are no surprises.

Yes. It is your site, your domain, your content. We can keep hosting and maintaining it if you want, or hand it over. No lock-in.

You can leave it as-is, or we keep it running with Managed Web Support and Managed Growth — updates, hosting, SEO, and Google Business work so the site keeps pulling in calls instead of going stale.

That is most of what we do — local SEO, Google Business Profiles, paid ads, custom portals, automations that kill repeat admin, and digitizing old paper records. Start with one thing and add more as it makes sense.

Email Trevor with what you are trying to fix. You will get a straight answer and a scoped plan — not a sales pitch.

Still have a specific question? Email Trevor directly and get a straight answer.

We also make the Blue Crane app

Same team. While we handle your website, we can set you up on Blue Crane — the job-site app that scans receipts, tracks certs and WSIB, and keeps your paperwork ready for tax time or an inspector. Built for Ontario trades.

Try the app free →