Your website, run for you. $0 down, from $189 a month.

Never miss a call, a text or a chat

Any Blue Crane website can come with AI agents that answer for you when you cannot. The chat agent sits on your site for $50 a month; the voice agent answers your phone, quoted in writing, and a text agent for your texts is built to order. Every one of them says it is an AI, answers only from facts you approve, takes the customer's name, a way to reach them and what they need, and sends it to you. Play the samples below to hear them.

How the three AI agents work, and what is running today. The examples are made up; the voice is Harper, the one on our own line.

The grind

• A site from 2019 that nobody knows how to edit, on a builder bill that keeps climbing
• Your name never comes up when someone asks ChatGPT or Google's AI who to call
• A rebuild quote with no number for what the site costs to keep running
• An SEO retainer that reports rankings and never mentions AI assistants

Where leads actually come from now

The way people pick a local business changed. They used to search Google and skim ten blue links. Now they ask a question and get an answer. Google answers many searches with an AI summary above the results, built from pages that meet Google's own documented requirements for AI features. Microsoft's Copilot answers with citations selected under Bing's published webmaster guidelines. And ChatGPT runs its own crawler and its own index: OpenAI's crawler documentation states plainly that sites its search bot cannot reach "will not be shown in ChatGPT search answers." OpenAI's current documentation does not name Bing at all, so the thing to get right for ChatGPT is crawler access at your robots file and at your firewall.

The assistant names two or three businesses, and the caller never sees a list of ten. Whether yours is one of the two or three comes down to something unglamorous: can the machine fetch your pages, read them as real text, and find facts worth quoting. Most small-business websites fail that quietly. The builder's firewall turns crawlers away, the text is painted in by script so a bot receives an empty page, or one invisible setting removes the site from Copilot and Google's AI answers with no symptom any ranking report will ever show.

That is the gap we build for. Every site on a Blue Crane plan ships with the full readability playbook below, verified before launch and re-checked on every visibility update.

What makes a managed site visible to AI?

The same technical work we sell on its own as the AI Visibility Pass is built into every managed site from day one, at no extra cost, and re-run for you as the engines change their rules. On a plan you never buy it as an upgrade after launch.

What we build

What it costs

Every plan is a one-time build plus a monthly Care fee, with three ways to pay. Pay the build in full at signing and it is 10% less. Pay half at signing and half before launch. Or pay nothing down: one monthly price for the first twelve months, then normal Care. Care runs twelve months, then month to month, and a year of Care paid ahead is twelve months for the price of ten. On the $0 down plan, leaving inside the first twelve months makes the remaining months payable, and a site left unpaid for 30 days goes offline. Bigger builds are quoted in writing before anything is signed. All prices in Canadian dollars, plus HST.

Add-ons (a 3D configurator, a store, a customer portal, a chat agent, integrations) are $50 a month each, scoped in writing. A second website is its own plan. Already have a site you want to keep as it is? The one-time AI Visibility Pass does the same readability work on the site you already have, without a rebuild, under the same written guarantee. Want to see the application half first? Here is a live one. Existing clients keep the rate they signed. Running several sites, or want Wire advertising on the same bill? Book the call.

The add-on menu: $50 a month each

Each add-on is scoped in writing first, then built and added to the same monthly bill. Online booking or a quote calculator already comes with the Booked plan.

Want your phone and your texts answered as well as the website? The voice agent and the text agent take the customer's details the same way and text you the message. Each is quoted on its own, in writing, and the AI agents page plays a recorded sample of the voice agent.

Want a website that feels like a film?

If your business sells on sight, we build custom immersive websites: real 3D, scenes that move as you scroll, and products a customer can turn and configure on the page. It pays where people need to see the thing before they call: a showroom, a finished space, a product.

Most immersive websites carry a hidden cost. The words are drawn by code, so Google and the AI assistants receive a nearly empty page, and the most expensive site in town becomes one no assistant can quote. Ours keep every word in the page itself, with a Markdown copy for AI tools, and they go through the same crawler audit as every Blue Crane site before launch.

It suits showrooms, flooring and finishes, custom builders, boutiques, and anyone whose product sells on sight. A plumber does not need one, and we will say so.

An immersive build is scoped and quoted in writing first, as a build price and a monthly Care fee, with the same three ways to pay as every plan on this page. Ask about an immersive build.

Proof, not promises

We run this exact playbook on our own domain first, and we publish the results when we run it for clients. The largest build so far: a Grimsby garage door company running two Wix sites, one unfinished and one hidden from Google entirely, rebuilt as 76 real pages across two domains, both moved off Wix with company email intact and zero blockers on every launch audit. Read the numbers in the Garage Doorman case study.

Before that: amarettos.ca, a 41-year-old Dundas clothing shop, taken from one page to twenty-eight, with all twelve major AI and search crawlers re-verified fetching the full homepage on 17 September 2026. Read the numbers in the Amarettos case study. That work ships as the one-time AI Visibility Pass; on a managed plan the same playbook is simply included.

What does a website cost in Hamilton in 2026?

With Blue Crane, a professional website of up to ten pages is a $995 build and $99 a month, or $0 down at $189 a month for the first year and $99 after, and the monthly Care covers hosting, the domain, email routing, content changes and a quarterly SEO, GEO and AI visibility update. With online booking or a quote calculator and up to twenty pages it is $1,995 and $199 a month, or $0 down at $379. All in CAD, plus HST.

The other two ways to get a site price very differently. A do-it-yourself builder charges a monthly fee and leaves every hour of the work, and every visibility decision, to you. A traditional agency quotes the build, then hosting and an hourly rate for changes on top, with nobody checking whether AI assistants can read the result. The table below is the honest comparison, in words rather than competitor prices, because theirs change and ours is written down.

Will my website show up in ChatGPT?

Nobody can promise that your business will be named by ChatGPT, Copilot or Google's AI, and anyone who does is selling something the engines themselves say does not exist. What can be promised is eligibility: every condition those companies publish for a page to be fetched, read and quoted, met and proven on your pages. Google says in its own documentation that there are no additional requirements to appear in AI features beyond being indexed and eligible for a snippet. Bing says in its guidelines that GEO does not guarantee grounding or citations. So a managed site is built to the ceiling of what the published rules reward, you get the crawler-by-crawler proof, and the Work Guarantee covers the work. The rest is not ours to sell. Here is how to check your current site yourself in five minutes.

Do I need a new website, or can mine be fixed?

If your current site is yours to edit, loads its text as real HTML and lets the crawlers in, it can almost always be fixed in place, and that is exactly what the one-time AI Visibility Pass is for. If it lives on a locked builder that blocks crawlers, paints the words in by script, or cannot be moved off the platform with your domain and email intact, a rebuild on the managed plan is usually cheaper than fighting it, and it comes with someone accountable for it afterwards. The free check further down this page tells you which situation you are in before you spend anything.

Do you only work in Hamilton?

No. Blue Crane Works is based in Hamilton and works on site across Hamilton, Niagara and the Greater Toronto Area, and remotely with businesses anywhere in Ontario. A website does not need us in the room: the discovery call is a phone call, the build is reviewed on a link, and changes are sent by email. Every client site so far, from Grimsby to Dundas to Burlington, was built that way.

If you are local and want the Hamilton-specific version of this, with the prices, the areas we have actually delivered in and the local builds you can open and check, that is web design in Hamilton, Ontario.

What happens after the twelve months?

Care simply carries on month to month at the same rate, and you can stop with a month's notice. On the $0 down plan, month thirteen drops to the normal Care fee, for example from $189 to $99 on a Found site, because the build has been paid off by then. Leaving the $0 down plan inside the first twelve months makes the remaining months payable, which is the only fair way to offer a build with nothing down.

Can ChatGPT find your business? Run the free check

Type your website address and the email the scorecard should go to. In about ten seconds we fetch your homepage the way a browser does and the way OAI-SearchBot, ClaudeBot, PerplexityBot and bingbot do, read your robots.txt one crawler at a time, look for the two settings that silently remove a site from AI answers, and check for the files assistants read. You see the result here and get the same scorecard by email. No account, no call, no pitch. If it comes back clean, we tell you that too.

What the check measures is whether the machines that answer people's questions can reach, read and use your site. It cannot tell you whether an assistant will then name your business, because nobody can promise that. Bing puts it in writing: SEO does not guarantee rankings or traffic, and GEO does not guarantee grounding or citations.

What week one looks like

1. A 30-minute call: what you sell, who buys it, what has to be on the site, and what it should feel like.
2. You approve a design direction, the plan and how you want to pay, in writing: the build in full, half now and half at launch, or $0 down.
3. We build and launch: pages written from your real facts, hosting and domain sorted, every crawler check run and shown to you before it goes live.
4. From then on you send changes when you have them and we handle everything else, with a quarterly SEO, GEO and AI visibility update on the plan.